To write this article we were inspired by the Vogue Britain post. And we will suggest you our own exclusive ideas for the wedding with "something blue" without offering to buy them, just to inspire you :) To get the idea better, you should get acquainted with this article author, who is our CEO Kat, as the photos are from her own wedding. The tradition of wearing “something blue” on your wedding day dates back to the late 1800s, reports Vogue. “Something old, something new, s

The Victoria's Secret fashion show, that was rocking the catwalks annually since 1995, has been officially canceled last Thursday. L Brands confirmed the decision as a part of a move to “evolve the messaging of [the company]”. The move follows months of speculation and the lowest ratings ever for the show in 2018, reports Fortune. Stuart Burgdoerfer, CFO of the company, said that they are going to communicate with the customers in a different way, but nothing similar in magni

Next Friday will be the busiest shopping day of the year, which so many people are waiting for - Black Friday. On this day mostly each and every retailer do special promotions for 24 hours to get people buy presents for Christmas. But this year the mood around it is a bit different as more then 300 clothing brands are asking shoppers not to shop on this day because of environmental reasons, writes BBC here. The Make Friday Green Again collective, started by Nicolas Rohn, one

Can you imagine a gift worth $10000 that doesn't actually exist, at least physically? Sounds crazy, isn't it? We are talking about a digital dress that Richard Ma, the CEO of Quantstamp company based in San Francisco, gifted to his wife Mary Ren. A dress was created by The Fabricant fashion house and rendered on to the Richard's wife photo for social media usage. Later on, Ms Ren posted the photo on her personal account in WeChat and Facebook and opted not to post it on more

Last Friday, we were attending one of the most awaiting events of the year - Vogue UA Fashion & Business Conference 2019. The topic of the event this year was Innovation & Sustainability. We had a chance to listen to the bright and creative speakers: Julie Bogaert - Strategic Partnerships EMEA - Emerging Talent at Facebook and Instagram; Kutay Saritosun - Director of fashion brands at Bluesign technologies, Guest Lecturer and Mentor for Sustainable Fashion Seasonal Course at

Not so long ago the trend of wearing lingerie as outwear was on the top of it's popularity. Today, according to the 2020 runways it is back and strikes bright! We've seen Kardashians wearing lingerie as outwear on a daily basis: bras as tops, nightgowns as dresses. Dolce&Gabbana is famous with their lace-trimmed silky dresses and many others too. What have we learnt form 2020 runways? Corsets should be worn over! not under your clothes and lace-trimmed silky dresses are born